McDonalds 2011 Annual Report Download - page 4

2 | McDonald’s Corporation 2011 Annual Report
The second is the collaboration of our System partners. From our world-
class franchisees, who are dedicated to running great restaurants and
being leaders in their communities; to our unparalleled global suppliers,
who provide us with safe and high quality products each and every day;
to our talented company employees led by President and Chief Operating
Officer Don Thompson and our exceptional global leadership team. And,
of course, our restaurant managers and crew — the 1.7 million men and
women who work to deliver the best experience every day in our more
than 33,000 restaurants worldwide.
All of these groups remain strongly aligned around our common goals,
while making their unique contributions to our success. In addition,
our talented and diverse Board of Directors provides sensible guidance
and strong corporate governance as we work together to deliver
shareholder value.
With our entire System united and focused, we intend to keep building
our business by capturing the tremendous opportunities identified in
the Plan to Win.
We’ll do it by delivering even greater excitement around our food,
beginning with our iconic core favorites — Big Mac, Chicken McNuggets
and French Fries — and evolving our menu with new and innovative local
offerings. We’ll continue expanding our growing line of McCafé beverages,
from specialty coffees to real fruit smoothies, differentiating our brand
as a beverage destination. We’ll stay focused on adding greater choice
and balanced options around the world, from wraps to oatmeal to new
Happy Meal alternatives, as we stay in step with our customers’ needs.
We also will continue to modernize our restaurants to provide a superior
experience for our customers, as well as our managers and crew. We’re
adding new features and technologies that are making the drive-thru,
ordering, and payment processes easier. In addition, we’re moving ahead
on our reimaging efforts, remodeling a growing number
of restaurants with our contemporary new designs.
With roughly 45% of our interiors and 25% of
our exteriors reimaged around the world, we
still have ample opportunity to keep reshaping
our brand and delighting our guests with
our updated restaurants.
104
Consecutive months
of global comparable
sales increases through
December 2011