McDonalds 2011 Annual Report Download - page 5

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Of course, making the McDonald’s brand even more accessible is
another important priority. Continuing to deliver strong value across
every price tier, extending our operating hours at more locations, and
strategically opening new restaurants in both emerging and mature
markets will make us more available more often, when and where our
customers want us.
As we keep elevating all of these aspects of our business, we’re
strengthening our brand as well. We will continue to use our size, scope
and resources to make a positive difference for children, families, and
communities around the world. Giving back is a part of our heritage, so we
remain committed to taking leadership action across the broad spectrum
of sustainability — including nutrition and well-being, a sustainable
supply chain, environmental responsibility, employee experience, and
the community.
As McDonald’s Chief Executive, I am immensely proud of our performance
and greatly appreciative of your investment in our brand. We do not take
your support — or our continued success — for granted. We know the
business environment remains challenging, with struggling economies and
consumer confidence still fragile. Our gains will continue to be hard won.
So we will keep heeding Mr. Einstein’s words and seizing the opportunities
to succeed. We remain relentlessly focused on our customers and
delivering even better ways to meet their needs. With our strong System
alignment, our proven Plan to Win, and our commitment to outstanding
execution, I am confident we will continue to grow and deliver sustainable
business results for the long-term benefit of our shareholders.
As always, thank you for your investment in Brand McDonald’s. I look
forward to future success for this great brand.
Sincerely,
Jim Skinner
Vice Chairman and CEO
McDonald’s Corporation 2011 Annual Report | 3
2 0 11 Annual Report
’09 30.1%
’10 31.0%
’11 31.6%
’09 $4.11
’10 $4.58
’11 $5.27
’09 $2.2
’10 $2.4
’11 $2.6
Combined Operating Margin
Earnings Per Share
Dividends Paid (In billions)