McDonalds 2011 Annual Report Download - page 6

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Your Board of Directors is pleased with the Company’s performance,
achieved once again in a challenging economic environment. Maintaining
success requires strong plans, adept leadership, and unwavering
alignment — all of which McDonald’s continues to demonstrate.
The Plan to Win remains the guiding strategy for the McDonald’s System
and continues to keep us focused on the customer and elevating the
entire dining experience. Around the world, we are delivering on the
Plan in highly local ways — from our menus to our marketing — helping
to make us a more relevant and meaningful brand in all the communities
we serve. Our System partners are as unified as ever, with our franchisees,
suppliers, and employees all working together toward our shared goals
under the Plan to Win.
Vice Chairman and CEO Jim Skinner and his global leadership team
continue to direct the Company in an outstanding manner. Jim is a
passionate brand advocate and skilled manager of our business, with a
team that is talented, seasoned, and aligned. This strong continuity of
management — and the consistency, stability, and focus it brings — has
been instrumental in our ongoing success.
Taking all of this into account, we believe in McDonald’s ability to keep
achieving results and delivering shareholder value. With a focus on the
right priorities and plans, the right people in place, and a commitment
to the highest level of execution, the Company is well-positioned to drive
the business further and achieve continued profitable growth.
Our Board — comprised of diverse and experienced leaders across the
business landscape — remains committed to overseeing the Company’s
direction and promoting strong corporate governance. We eagerly
embrace our responsibilities to help ensure the strength of this
great brand moving forward.
Speaking on behalf of the Board of Directors, it is an honor
and privilege to serve you, our shareholders.
Very truly yours,
Andy McKenna
Chairman
4 | McDonald’s Corporation 2011 Annual Report
Andy McKenna
Chairman
Dear Fellow Shareholders:
McDonald’s Corporation continued its strong
momentum in 2011, as we stayed focused on
delivering an outstanding experience for our
customers across the globe.