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McDonald’s Corporation 2013 Annual Report | iii
Dear Fellow Shareholders:
Amid a still challenging global environment, we
continued working to deliver an outstanding experience
for our customers. Guided by the Plan to Win and our
global growth priorities, our entire System of franchisees,
suppliers and employees strived to raise the bar on
what drives our success — from our menu and service
to our convenience and value.
Your Board of Directors remains condent in the actions
McDonald’s is taking to manage the business for the
long term while navigating our near-term challenges.
We are equally condent in the Company’s strong
leadership — epitomized by CEO Don Thompson and
his global leadership team. Don is a skilled leader who
understands this brand and the steps we must take
to build an even deeper bond with all of our customers
around the world.
We recognize that as the marketplace continues to
move quickly, so must our System — by always listening
to our customers and continuously adapting to meet
their needs. With this charge before us, we are
committed to greater innovation, stronger execution
and enhancing our restaurant experience.
The future holds great promise and potential for our
brand, as we work to seize the still sizeable opportunities
around us to be more accessible, more relevant,
and ultimately more valuable in the daily lives of our
customers. Driven by management’s strong leadership,
strategies and our committed employees, we are
condent that McDonald’s will continue to become a
stronger, more protable company over the long term.
McDonald’s Board of diverse, experienced business
leaders remains committed to overseeing the Company’s
direction and enhancing shareholder value. We embrace
our role in helping this great brand continue to succeed —
through its long-standing formula of commitment to the
customer, hard work and strong values.
On behalf of the entire Board of Directors, it is an honor
and privilege to serve you, our shareholders.
Very truly yours,
Andy McKenna
Chairman