Safeway 2006 Annual Report Download - page 10

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8
Building on the success of our Rancher’s Reserve
beef, we have been developing strong proprietary
brands in our deli and food service departments.
In the process, we have become a meal solution
destination for restaurant-quality food. During
2006 our line of Signature sandwiches expanded
to include classic Italian grilled panini and a
Philadelphia cheese steak sandwich. We also
developed a line of grab-and-go sandwiches of
exceptional quality.
Our Signature soup line continued to expand in
2006 with the addition of rosemary chicken with
white beans, minestrone and, during the holiday
season, a creamy lobster bisque. Adding to the
array of meal solutions, we also introduced new
Signature offerings such as rosemary pork loin
and a variety of side dishes, including mashed
potatoes, macaroni and cheese, and broccoli in
a delicious cheese sauce.
Our Safeway SELECT Artisan baked goods include
European-style breads, muffi ns, scones, cakes,
tarts and cheese cakes. We continue to refi ne our
bakery offerings as we fi nd new items to meet
our customers’ evolving tastes and preferences.
Building outstanding
proprietary brands