Safeway 2006 Annual Report Download - page 7

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5
The strategy at work
For almost four years now, we have been executing a strategy to
differentiate our offerings from those of other conventional supermarket
operators. We firmly believe our strategy is paying off, as the following
elements are setting us apart from the competition and enabling us to
generate superior shareholder returns:
* Delivering superb quality perishables
* Building outstanding proprietary brands
* Leveraging superior consumer insights to spur innovation
* Sustaining long-term growth
* Practicing exemplary corporate citizenship