Verizon Wireless 2008 Annual Report Download - page 8

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Any Time, Anywhere
Broadband Connectivity
At Verizon, we saw early on that wireless customers wanted to do more
than just make phone calls, so we invested in wireless broadband
technology to provide them with the bandwidth, speed and mobility they
desire. Today our customers can check e-mail, get driving directions, take
photos, share videos and explore the Internet, all with their mobile phones.
We have the largest high-speed third-generation (3G) wireless network in
America. With its size, scope and reliability, this advanced network provides
the best wireless broadband experience in the industry and strong growth
opportunities for our company.
But as our customers’ needs continue to evolve, they’ll want new ways
to communicate whenever and wherever they choose – anywhere around
the globe. They’ll need more bandwidth, innovative phones and other
advanced services that enhance their mobile world. In fact, soon we won’t
think only in terms of a wireless “phone.” The next generation of wireless
broadband will be embedded into all kinds of consumer and business
electronics including cameras, cars, credit cards, security systems, shipping
containers, medical monitoring devices and even home appliances.
So in 2010, we’ll roll out our fourth-generation (4G) wireless network
using Long Term Evolution (LTE) technology. This will enable customers to
access data at even faster speeds, and it will provide a common wireless
technology platform with true global scale. LTE will create additional
growth opportunities by delivering an unprecedented wireless broadband
experience for high-performance mobile computing, advanced multimedia
applications and sophisticated electronic devices.
We envision a future where a wide variety of wireless products and
services from a growing portfolio of developers will be available for use on
the Verizon Wireless network. To encourage this new round of innovation,
Verizon Wireless is providing network options for using wireless devices,
software and applications provided by third-party developers. Our Open
Development Initiative is part of our strategy to expand the wireless market
and offer our customers more wireless choices. Our goal is to create new
opportunities for businesses, consumers and shareowners by driving
broadband innovation deeper into the wireless marketplace.
To help deliver the broadband future, Verizon purchased valuable
wireless spectrum from the FCC in 2008. This spectrum is a critical piece
of our overall broadband strategy to take advantage of the enormous
opportunity for growth in data services in the future. The spectrum will
allow Verizon to capture the full potential of our 4G LTE network, our Open
Development Initiative and the resulting next wave of wireless innovation.
Our investments will help us continue to maintain our network
superiority, satisfy our customers’ broadband needs and provide additional
value to our shareowners in the years ahead.
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