Facebook 2014 Annual Report Download - page 36

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Please find page 36 of the 2014 Facebook annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Trends in Our User Metrics
The numbers for our key metrics, our daily active users (DAUs), mobile DAUs, MAUs, mobile MAUs, and average revenue per user (ARPU),
and certain other metrics such as mobile-only DAUs and mobile-
only MAUs, do not include Instagram or WhatsApp users unless they would otherwise
qualify as such users, respectively, based on their other activities on Facebook. In addition, other user engagement metrics do not include Instagram or
WhatsApp unless otherwise specifically stated.
Trends in the number of users affect our revenue and financial results by influencing the number of ads we are able to show, the value of our ads
to marketers, the volume of Payments transactions, as well as our expenses and capital expenditures.
Note: For purposes of reporting DAUs, MAUs, and ARPU by geographic region, Europe includes all users in Russia and Turkey and Rest of World includes all users in Africa,
Latin America, and the Middle East.
33
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Daily Active Users (DAUs).
We define a daily active user as a registered Facebook user who logged in and visited Facebook through our
website or a mobile device, used our Messenger app, or took an action to share content or activity with his or her Facebook friends or
connections via a third-
party website or application that is integrated with Facebook, on a given day. We view DAUs, and DAUs as a
percentage of MAUs, as measures of user engagement.