Facebook 2014 Annual Report Download - page 38

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As of December 31, 2014 , we had 1.39 billion MAUs, an increase of 13% from December 31, 2013 . Users in India, Brazil, and Indonesia
represented key sources of growth in 2014. Overall growth in MAUs was driven by increased mobile usage of Facebook, and the number of
MAUs accessing Facebook on personal computers decreased in December 2014 compared to the same period in 2013. We believe that use of
Facebook through personal computers will continue to decline in all regions.
35
•
Monthly Active Users (MAUs).
We define a monthly active user as a registered Facebook user who logged in and visited Facebook through our
website or a mobile device, used our Messenger app, or took an action to share content or activity with his or her Facebook friends or
connections via a third-
party website or application that is integrated with Facebook, in the last 30 days as of the date of measurement. MAUs
are a measure of the size of our global active user community.
•
Mobile MAUs
. We define a mobile MAU as a user who accessed Facebook via a mobile application or via mobile versions of our website such
as m.facebook.com, whether on a mobile phone or tablet, or used our Messenger app during the period of measurement.