Facebook 2014 Annual Report Download - page 37

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Worldwide DAUs increased 18% to 890 million on average during December 2014 from 757 million during December 2013
. We experienced
growth in DAUs across major markets including India, Brazil, and the United States. Overall growth in DAUs was driven by increased mobile
usage of Facebook, and the number of DAUs accessing Facebook on personal computers decreased in December 2014 compared to the same
period in 2013. We believe that use of Facebook through personal computers will continue to decline in all regions.
Worldwide mobile DAUs increased 34% to 745 million on average during December 2014 from 556 million during December 2013
. In all
regions, an increasing number of our DAUs accessed Facebook through mobile devices on average during December 2014 as compared to the
same period during 2013, with users in Brazil, India, and the United States representing key sources of mobile DAU growth on average during
December 2014. On average during the month ended December 31, 2014, there were 589 million
DAUs who accessed Facebook solely through
mobile applications or our mobile website, increasing 49% from 395 million mobile-
only DAUs during the same period in 2013. The remaining
mobile DAUs accessed Facebook from both mobile devices and personal computers. We anticipate that growth in mobile users will continue to
be the driver of our user growth for the foreseeable future.
34
•
Mobile DAUs
. We define a mobile DAU as a user who accessed Facebook via a mobile application or via mobile versions of our website such
as m.facebook.com, whether on a mobile phone or tablet, or used our Messenger app on a given day.