McDonalds 2010 Annual Report Download - page 4

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Our results could not have been achieved without the
performance of our highly talented management team.
They are focused, aligned, and committed to raising the bar
in everything we do. President and Chief Operating Officer
Don Thompson and our senior leadership operate with
tremendous insight and a keen sense for how to drive
continued growth. In addition, our exceptional Board
of Directors provides strong corporate governance and
knowledgeable perspectives as we continue to deliver
shareholder value.
Meanwhile, the entire McDonald’s System is thriving.
Our world-class franchisees continue to invest in their
restaurants and their people in order to elevate the entire
customer experience, resulting in significant increases
in cash flow. Our suppliers perform what I like to call the
McDonald’s Daily Miracle — providing 32,000 restaurants an
assured supply of safe, high-quality products at competitive
prices, with ever improving efficiency. Lastly, our highly
experienced company employees worked smarter to propel
our business forward.
With the powerful alignment of our System and the Plan to
Win as the foundation, we will continue our winning formula:
building on the basics as we further modernize and differenti-
ate the brand.
As always, running better restaurants is our number one
priority. We will improve operations excellence around the
world through new technology, better training, and service
enhancements that will make it easier for our managers
and crew to quickly and accurately serve the customer.
At the same time, our brand is more contemporary and
convenient and provides great value with menus that feature
all of our iconic favorites — from our Big Mac sandwiches to
French fries — along with local offerings and new products
that today’s consumers want. Whether it’s McWraps in Europe,
Angus Burgers in Australia, or McCafé specialty coffees and
smoothies in the U.S., we are strategically enhancing our menu
to appeal to more customers more often.
92Consecutive months
of global comparable
sales increases through
December 2010
2 McDonald’s Corporation Annual Report 2010