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Dear Fellow Shareholders:
McDonald’s Corporation
achieved another year of strong
results in , as we continued
to strengthen our connection
with customers around the world.
We maintained our momentum and increased sales amid
a still challenging environment for many. Working within the
framework of our proven Plan to Win strategy, McDonald’s
showed flexibility, decisiveness, and strong business
acumen in meeting the evolving needs of consumers and
staying in step with their lives.
Your Board of Directors believes this is a testament to the
strength of the McDonald’s System, what we refer to as our
“three-legged stool.” Under the leadership of Vice Chairman
and CEO Jim Skinner, all three legs of the stool — franchisees,
suppliers and employees — continue to be firmly aligned behind
the Plan to Win. This stability has been key to sustaining
McDonald’s successful performance and to achieving an
impressive eight years of increasing global comparable sales.
Jim continues to lead our company with tremendous skill
and a deep passion for the brand. His global leadership team,
with its deep insights into the operation of our three-legged
stool, gives us a true competitive advantage in our efforts
to evolve and elevate the McDonald’s customer experience.
The Board of Directors is pleased with McDonald’s
performance and its plans moving forward. We believe
the company has a clear vision — and the right people and
strategies in place —for building our business even further
and delivering profitable growth into the future.
As to our Board responsibilities, we remain committed to
overseeing the company’s direction and promoting strong
corporate governance principles and effective management
oversight. Our team of experienced and diverse directors
is eager to continue doing its part to help strengthen
McDonald’s and deliver shareholder value.
It is our honor and privilege to serve on behalf of you,
our shareholders, and we look forward to the days ahead
for this great brand.
Very truly yours,
Andy McKenna
Chairman
Andy McKenna
Chairman
4 McDonald’s Corporation Annual Report 2010