McDonalds 2010 Annual Report Download - page 5

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We are moving ahead with the reimaging of our restaurant
interiors and exteriors to create an even more modern
and inviting dining atmosphere. Around the world, we are
re-invigorating our restaurants with local and relevant new
designs that keep the spirit of our brand alive and delight
our guests with a fresh look and contemporary appeal.
Of course, we must continue to lead in ways that positively
impact the trust in our brand. It starts with delivering
a great restaurant experience every time and extends to
a host of areas to which we are strongly committed —
from charitable giving and supporting the communities
we serve, to environmental stewardship and animal welfare.
In addition, we provide our customers with a variety of menu
options that address balance and choice. We will keep
listening to our customers, engaging our stakeholders,
and embracing the responsibility that comes with being
a socially responsible brand.
As McDonald’s Chief Executive Officer, I am immensely proud
of our performance and confident in our ability to continue
our growth. The secret to our success is staying focused on
the execution in our restaurants on behalf of our customers.
As always, thank you for your investment in McDonald’s.
I appreciate your support and look forward to sharing further
success with you.
Sincerely,
Jim Skinner
Vice Chairman and CEO
McDonald’s Corporation Annual Report 2010 3
Combined Operating Margin
27.4%
30.1%
31.0%
’08
’09
’10
Earnings Per Share
$3.76
$4.11
$4.58
’08
’09
’10
Dividends Paid
(In billions)
$1.8
$2.2
$2.4
’08
’09
’10