Sony 2009 Annual Report Download - page 13

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11
The Consumer Products & Devices Group, which brings
together consumer electronic categories such as televisions,
digital cameras and camcorders,
home audio and home video, is
established to enhance product
competitiveness and increase
the speed and efficiency of
operations in order to improve
profitability and sustain growth
in our vital hardware offerings.
In addition, by integrating the
device business, including
batteries and semiconductors, into the same group, we
aim to strengthen the coordination of development and
strategy planning between final products and their key
components. I have asked Hiroshi Yoshioka, with experience in
both Sony’s home and portable electronics business divisions, to
head this organization.
The Networked Products & Services Group is comprised
of Sony Computer Entertainment, VAIO personal comput-
ers, mobile products including Walkman® digital music play-
ers, and Sony Media Software and Services, which is developing
a common service platform across Sony products. It also
includes a new incubation group tasked to develop new products
and services. The mandate of
this group is to accelerate innova-
tion of our networked products
and services to deliver new and
exciting user experiences to our
customers in part by maximizing
the coordination and integration
between the PlayStation® and
consumer electronics busi-
nesses. Integral to this process
is the utilization and expansion of the PlayStation® Network
service platform. Kaz Hirai, concurrent President of Sony
Computer Entertainment, will bring his experience with both
networked products and network services as he leads this
strategically important group.
To support these two new business groups in terms of soft-
ware development and manufacturing, procurement and
logistics operations, we have created two cross-company plat-
forms:
Hiroshi Yoshioka
Corporate Executive Officer,
Executive Deputy President
Kazuo Hirai
Corporate Executive Officer,
Executive Vice President