Sony 2009 Annual Report Download - page 26

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24
PlayStation®2 (PS2)
Calendar year 2009 marks the 10th year since the launch of PS2.
Despite the impact of the economic slowdown, global sales of
PS2 in fiscal year 2008 totaled approximately 8 million units as
the platform continued to perform well and contribute to profits
in Sony’s Game business. Demand remains particularly firm in
the Middle East and Asia. Going forward, Sony will continue this
business, while enhancing its lineup of titles, which includes its own
and those released by third-party software developers.
©2009 Sony Computer Entertainment Inc. Manufacturers, cars, names, brands and associated imagery featured in this game in some cases include trademarks and/or copyrighted materials of their respective owners. All rights reserved.
Any depiction or recreation of real world locations, entities, businesses, or organizations is not intended to be or imply any sponsorship or endorsement of this game by such party or parties. Produced under license of Ferrari Spa. FER-
RARI, the PRANCING HORSE device, all associated logos and distinctive designs are trademarks of Ferrari Spa. The body designs of the Ferrari cars are protected as Ferrari property under design, trademark and trade dress regulations.
LittleBigPlanet©2008 Sony Computer Entertainment Europe. All Rights Reserved. Published by Sony Computer Entertainment Inc. Developed by Media Molecule. LittleBigPlanet is a trademark of Sony Computer Entertainment Europe.
Created by LEVEL-5 Inc. ©2008 Sony Computer Entertainment Inc. ©2009 Sony Computer Entertainment Inc. MotorStorm® 2 ©2008 Sony Computer Entertainment Europe. All rights reserved.Published by Sony Computer Entertainment
Inc. Developed by Evolution Studios Ltd. ©Sony Computer Entertainment Inc. ©2008 Sony Computer Entertainment Inc. ©2008 Rolito/Interlink. ©2009 Sony Computer Entertainment Inc. Manufacturers, cars, names, brands and associ-
ated imagery featured in this game in some cases include trademarks and/or copyrighted materials of their respective owners. All rights reserved. Any depiction or recreation of real world locations, entities, businesses, or organizations is
not intended to be or imply any sponsorship or endorsement of this game by such party or parties. Produced under license of Ferrari Spa. FERRARI, the PRANCING HORSE device, all associated logos and distinctive designs are trade-
marks of Ferrari Spa. The body designs of the Ferrari cars are protected as Ferrari property under design, trademark and trade dress regulations.
“GRAN TURISMO” is a registered trademark of Sony Computer Entertainment Inc.
A Steady Stream of New Software Titles
Bolstering its lineup of software titles is crucial to SCE’s efforts to
promote the PS3™, PSP® and PS2 platforms. In fiscal year 2008,
SCE and third-party software developers released an extensive
range of hit titles. PS3™ titles including Metal Gear Solid 4 Guns
of the Patriots (Konami Digital Entertainment Co., Ltd.) and SCE
offerings GRAN TURISMO 5 Prologue™, Killzone®2, LittleBigPlanet™
and Resistance 2™ sold well in Japan, the United States, Europe
and Asia. Additionally, sales of PSP® titles including Monster Hunter
Portable 2nd G (Capcom Co., Ltd.), DISSIDIA FINAL FANTASY
(SQUARE ENIX CO., LTD.) and SCE’s God of War®: Chains
of Olympus contributed to the growth of that platform. While
reinforcing in-house software development, SCE is also supporting
the capabilities of third-party software developers producing titles
for PlayStation® by expanding and reinforcing software development
tools, thereby increasing the efficiency of development efforts. To
further enhance the development environment for PS3™ titles, in
March 2008 SCE introduced a moderately priced new reference
tool that will contribute to the efforts of software developers to
reduce costs, as well as attract a wider range of developers.
An exciting collection of new titles developed by SCE and by
third-party developers is expected in fiscal year 2009. Going
forward, Sony will continue to enhance the PS3™, PSP® and PS2
platforms and at the same time offer new user experiences that
integrate network services and a variety of content.
PlayStation®2