Sony 2009 Annual Report Download - page 14

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12
The Common Software and Technology Platform is tasked to
develop and implement common software solutions and provide
coordinated software development
services to each business group
so our networked products and
services can communicate seam-
lessly with a common user
interface. Through this platform,
we will streamline and optimize
the software development
process across these two
new business groups and
proc eed wit h our R &D i n a co ordi nat ed m ann er. T h i s
p l a t f o r m i s h e a d e d b y K e i i c h i r o S h i m a d a , w h o
understands the vital role software plays in consumer electronics
and has already successfully spearheaded the adoption of various
open standards across Sony.
The Manufacturing, Logistics, Procurement and CS Platform will
provide the most efficient supply chain solutions for the two
new business groups. For the first time in Sony’s history, all
electronics business groups and Sony Computer Entertain-
ment are relying on centralized manufacturing, procurement and
logistics. The platform is fully leveraging the Sony Group’s scale in
procurement, promoting component standardization, and optimizing
the allocation of in-house and out-
sourced manufacturing in order to
achieve further cost reductions, as
well as to enhance product quality
and green management. Yutaka Na-
kagawa, who initiated Sony’s “Asset
Light” strategy in the semiconductor
business, has been chosen to sim-
plify and streamline our operations
by running this important new group.
Under this strong, new generation of Sony leadership, this
reorganization will steer the Sony Group in an even more
dynamic and innovative direction while transforming it into a more
integrated and nimble global company. The new management
team in place is digitally savvy, globally experienced and
determined to connect to customers who are reinventing their
futures and their personal aspirations every day in the digital,
networked world.
Yutaka Nakagawa
Corporate Executive Officer,
Executive Deputy President
Keiichiro Shimada
Corporate Executive,
Senior Vice President