Sony 2009 Annual Report Download - page 23

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21
camera phone. In February 2009, Sony Ericsson announced its
Communication Entertainment strategy, which aims to broaden and
unite best-in-class entertainment experiences into a single offering
that fuses communication with entertainment. PlayNow™, Sony
Ericsson’s content delivery platform, has recently been expanded
to offer not only music and game downloads, but also movies and
an application store. The Aino, Satio and Yari handsets, which Sony
Ericsson plans to launch early in the 2009 fourth quarter, will be the
first to embody the concept of “Communication Entertainment.”
PLAYSTATION®3
Review of Operations in the Game Business
Sony Computer Entertainment Inc. (SCE) cultivated
strong growth for PLAYSTATION®3 (PS3™) and PSP®
(PlayStation®Portable) platforms by expanding its lineup of
software titles and implementing a variety of marketing initiatives
despite operating in a difficult business environment. Efforts
also focused on building up network services—one of several
important themes. PS3™ and PSP® offer new ways to have fun
through network connectivity and are playing an increasingly
important role in Sony’s growth. Going forward, Sony will
continue to offer services that are unique to PlayStation®,
creating a whole new world of entertainment.
PS3™ Sees Increased Market Penetration
The consummate entertainment system, PS3™ boasts an
abundance of cutting-edge technologies, including the high-
performance Cell Broadband Engine™ (Cell/B.E.) semiconductor,
which imparts formidable computing power; RSX™, a graphics
processor that facilitates processing of highly detailed images; and
a high-capacity Blu-ray Disc drive.