Sony 2009 Annual Report Download - page 17

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15
partners, we can increase our cost competitiveness while
maintaining the technological and design edge for which Sony is
known worldwide.
These initiatives and others will improve our profitability and
cash flow, but this is just the beginning. Going forward, we must
also be focused on how we use our capital and make sure that
our investments generate sufficient returns on capital. The more
efficient we become, the more resources we will have to incubate
new businesses and to invest in the R&D and acquisitions that will
drive our innovation.
Closing
Our transformation will not be a one-time restructuring, but rather
an ongoing process of driving growth, efficiency and innovation
across our businesses. With improved operating performance
and cash flow, a lighter asset base and a stronger software and
network infrastructure, we will be in a solid position to strengthen
our core businesses while offering new alluring products that will
beckon to our customers.
 We are allfirmlycommitted to leadingSonywiththe innova-
tive spirit that is embedded in its DNA. It is a privilege to fight for
a great company like Sony, and with the seriousness of purpose
that this management team possesses, I know we can succeed
in making Sony greater than ever.
So, I encourage you to get excited about what Sony is doing
because it is still the most powerful technology and entertain-
mentbrand intheworld.Wearecommittedto transformingthis
company and are determined to prevail. On behalf of the management
and all of the employees at Sony, I thank you for your continued
support.
June 19, 2009
Howard Stringer
Chairman, CEO and President
Representative Corporate Executive Officer