Sony 2009 Annual Report Download - page 24

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22
In fiscal year 2008, SCE introduced a wealth of game titles
designed to realize the performance potential of PS3™ while at the
same time implementing a variety of marketing initiatives aimed at
cultivating broader market acceptance. On the hardware front, SCE
launched a new 80GB model equipped with a DUALSHOCK®3
wireless controller that boasts all of the performance features of the
40GB model and twice the hard disc drive (HDD) capacity, all for
the same price as its predecessor. In North America and Europe,
SCE responded to user demand for high-capacity HDDs—spurred
by the launch of a video distribution service in the United States
and the introduction of a television recording peripheral, PlayTV™,
in Europe—by launching a limited edition model mounted with a
160GB HDD in time for the year-end holiday sales season. As a
result of these and other measures, sales of PS3™ in fiscal year
2008 reached 10.06 million units, boosting cumulative sales of the
platform since its launch in 2006 to more than 22.7 million units.
Regarding the reduction of hardware costs, efforts to shrink
the Cell/B.E. progressed according to plan as the original 90nm
generation gave way to 65nm and then 45nm devices. Through
this, as well as through ongoing efforts to reduce the number
of components used, Sony will endeavor to further improve
profitability.
An Increasingly Networked World
PlayStation®Network is a network service that delivers
entertainment to PS3™ and PSP® owners through the Internet.
In addition to games and game demos, users can download
animated television programming, movies and a wide range of
other content. PlayStation®Network currently offers services in more
than 55 countries and regions and, as of June 2009, had more
than 24 million registered accounts worldwide. Sony also continues
to enhance network services to enable users to download and
enjoy games, videos and other content from PlayStation®Store.
In fiscal year 2008, the expansion of various services helped
boost cumulative network business sales since the launch of this
business to approximately ¥25 billion. In July 2008, SCE launched
PlayStation®Store’s video delivery service in the United States that
PlayStation® hardware sales
14.11
9.60
7.91
14.78
10.06
3.55
13.81
13.66
9.12
20092007 2008
(Millions of units)
PS3™ PSP® PS2
PS3™ PSP® PS2
*Years ended March 31
*Years ended March 31
PlayStation® software sales
50.3
54.7
83.5
193.5
103.7
13.3
55.5
154.0
57.9
20092007 2008
(Millions of units)