Sony 2009 Annual Report Download - page 25

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23
distributes movies, television programming and other content.
At present, customers are able to choose from more than 1,900
movie titles and over 9,400 television programs. In September,
SCE launched Life with PlayStation®, a service that offers users
access to news and weather information from 60 cities around the
world, while in December it launched PlayStation®Home, an online
community that enables PS3™ users to meet, play games and
communicate with each other.
The World of PSP®: Expanding Ways to Have Fun
October 2008 saw the release of PSP-3000, a new model for the
PSP® handheld entertainment system that enables users to enjoy
games and other entertainment content with greater detail and also
features a built-in microphone. In January 2009, SCE unveiled a
series of vibrant, glossy-finish color options for customers in Japan
and elsewhere in Asia called “carnival colors,” likening the PSP-
3000’s glittery and fun-filled mystique to that of a carnival. Together
with the three popular original colors, this brings the total number of
color options available for PSP® to seven.
Capitalizing on the launch of PSP-3000, SCE further enhanced
its online services for PSP®. In addition, SCE established a service
available to users on PlayStation®Network whereby PSP® users
can access the Internet directly, rather than having to go through
a PS3™ or a PC, enabling PSP® users to download games from
PlayStation®Store. As a consequence, PSP® users can now access
PlayStation®Network whether they are at home or on the go,
allowing them to more easily enjoy the world of PlayStation®.
Worldwide sales of PSP® surpassed 14 million units in fiscal
year 2008, while cumulative global sales have exceeded 51.6
million units, underscoring the expanding presence of PSP®. Going
forward, we will continue to expand software titles while at the
same time promoting PSP® by enhancing linkage with PS3™. In this
way, we will expand options for utilizing the platform, from playing
games to browsing the Internet and enjoying music and video
content.
PSP® (PlayStation®Portable)
Life with PlayStation®
PlayStation®Home