Sony 2009 Annual Report Download - page 34

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32
SMEJ also recorded a number of hits in fiscal year 2008, led
by albums from established artists including YUI, ikimono-gakari,
Mika Nakashima and Miliyah Kato. In addition, a number of young
SMEJ artists, including JUJU, Miho Fukuhara and Lil’B, launched
their debut albums and recorded hits for SMEJ. As a result, SMEJ
(including BMJ) increased its market share and took the number
one position in the Japanese market.
SMEJ continues to focus heavily on digital distribution, with
the Chaku-Uta® and Chaku-Uta Full® master ringtone download
services continuing to perform well and contribute significantly to
earnings.
Chaku-Uta® and Chaku-Uta Full® are registered trademarks of Sony Music
Entertainment (Japan)
Sony/ATV Music Publishing
http://www.sonyatv.com
Sony/ATV owns or administers more than 750,000 music
copyrights, including those by classic artists such as The Beatles,
Bob Dylan, Willie Nelson, Roy Orbison and Joni Mitchell, as well
as its growing roster of current artists including Akon, the Jonas
Brothers, Lady Gaga, Shakira and Taylor Swift.
By focusing on signing artists and acquiring catalogs—two
recent purchases include the music publishing company Famous
Music and the LeiberStoller catalog—Sony/ATV significantly
increased its U.S. market share position of new releases, from the
number five position just a few years ago to second place for the

Other
43.1%
Universal
13.6%
avex
15.1%
EMI
5.6%
Warner
5.7%
SMEJ
16.9%
SMEJ
13.8%
BMJ
3.1%
Japan Market Share (April 2008 - March 2009)
last two quarters of the fiscal year ended March 2009.
This remains a challenging time for the music industry, which
must manage its ongoing evolution from a physical product
business to one which capitalizes on multiple formats and rights
and a host of new digital and mobile business models, and do so
at a time when the worldwide economic downturn is impacting all
industries around the globe.
SME remains positioned for success with a rich catalog and
roster of talented artists, several promising digital initiatives,
dedicated employees, and supportive ownership that believes
in the power and potential of music. Together with SMEJ and
Sony/ATV, which are also positioned for further growth despite
the harsh market environment, Sony’s music entertainment assets
are set to continue to contribute to both the Sony brand and its
bottom line.
* BMJ was integrated into SMEJ as of October 2, 2008.
* SoundScan, Audio total from April 2008 through March 2009