Starbucks 2014 Annual Report Download - page 22

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18 Starbucks Corporation 2014 Form 10-K
Performance Comparison Graph
The following graph depicts the total return to shareholders from September 27, 2009 through September 28, 2014, relative to
the performance of the Standard & Poor’s 500 Index, the NASDAQ Composite Index, and the Standard & Poor’s 500
Consumer Discretionary Sector, a peer group that includes Starbucks. All indices shown in the graph have been reset to a base
of 100 as of September 27, 2009, and assume an investment of $100 on that date and the reinvestment of dividends paid since
that date. The stock price performance shown in the graph is not necessarily indicative of future price performance.
Sep 27, 2009 Oct 3, 2010 Oct 2, 2011 Sep 30, 2012 Sep 29, 2013 Sep 28, 2014
Starbucks Corporation $ 100.00 $ 132.04 $ 192.82 $ 266.00 $ 411.41 $ 405.56
S&P 500 100.00 110.16 111.42 145.07 173.13 207.30
NASDAQ Composite 100.00 112.55 116.28 153.12 189.49 227.09
S&P Consumer Discretionary 100.00 123.63 131.26 179.35 236.45 264.29
$0
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9/27/2009 10/3/2010 10/2/2011 9/30/2012 9/29/2013 9/28/2014
Starbucks Corporation
NASDAQ Composite
S&P 500
S&P Consumer Discretionary