Walmart 2011 Annual Report Download - page 12

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In 2010, Walmart consolidated its eCommerce activities around the world in a Global eCommerce Division.
This division has three goals: 1) Develop and execute a global eCommerce strategy; 2) Accelerate global
online channel growth; and 3) Create technology platforms and applications for every Walmart market.
We made signicant strides against these goals and now have a strong foundation in place to make
even greater progress this year. In addition, we organized our teams to focus separate and dedicated
resources on emerging and mature markets. Our structure also integrates into each operating segment
and to each country to ensure we can respond to customers’ multi-channel shopping needs.
Walmart oers eCommerce sales through dedicated online platforms in seven countries, with the most
signicant being Walmart.com in the United States. ASDA.com, our U.K. grocery home shopping network,
is now a meaningful business, serving 97 percent of all U.K. customers. The investments made in these
platforms are helping to accelerate growth in other markets, including Brazil and China.
The factors that drive shopping behavior – price, assortment, customer experience and trust – are as
relevant for eCommerce today as they have always been for our various physical retail formats. What is
changing is the technology that enables and shapes the retail transaction. Nowhere is this more evident
than with mobile applications and the impact technology has on price transparency and location services.
We intend to leverage these evolving technologies – and the trust that our customers have in the
Walmart brand – to our advantage as we dierentiate our business from other online retailers.
Investing in global eCommerce
to reach more customers
10 Walmart 2011 Annual Report