Proctor and Gamble 2014 Annual Report Download - page 7

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Available at U.S. retailers in September 2014,
Crest Sensi-Stop* Strips is a revolutionary way to get tooth
sensitivity relief. One strip applied for 10 minutes provides
immediate relief and up to one month of protection.
Metamucil* is launching a new family of products named Meta*
,
with a range of forms and wellness benefi ts
—
Metamucil,
Meta Health Bars with psyllium fi ber and MetaBiotic*, a 2-in-1 probiotic
supplement. To learn more about our new consumer-signifi cant,
clinically proven benefi ts, visit metawellness.com.
than a % value share of the U.S. laundry category and over
% of the unit dose segment. We now offer this innovative
product form in over  countries.
We are currently entering the female Adult Incontinence category.
This is an attractive $ billion category worldwide, growing at
an annual rate of %. We’re entering the category with superior
products that deliver signifi cant consumer benefi t advantages
from Always, a brand that women trust and prefer. We began
shipments of Always Discreet in the U.K. last month, and will start
shipments in North America and France this month.
We are setting the brand and product innovation agenda in our
industry. When we do this well, we build consumer preference
for our brands, extend our brands’ competitive advantage, grow
sales and market share cumulatively over time, and capture a
larger share of category value
—
profi t and cash.
A New P&G
In summary, we delivered commitments in fi scal year , and
we are taking an important strategic step forward by focusing
the Company’s business and brand portfolio to accelerate
performance. All of this will take time to execute, and the pace
will be driven by our ability to create the most value for consumers
and shareowners.
In effect, we are creating a new P&G. We will win consistently
with  to  leading brands organized into about a dozen
businesses in four industries marketed in the right countries with
products that sell. We will create value through consumer-
preferred brands and products that win at the zero, fi rst and
second moments of truth. The new P&G will grow sales faster
and more sustainably, and create value
—
profi t and cash
—
more reliably for P&G shareowners.
A.G. Lafl ey
Chairman of the Board, President and Chief Executive Offi cer
We are creating
a new P&G
—
a Company
that will grow sales faster
and more sustainably,
will create value more
reliably, and will be far
simpler to manage.
The Procter & Gamble Company 5