Proctor and Gamble 2016 Annual Report Download - page 11

Download and view the complete annual report

Please find page 11 of the 2016 Proctor and Gamble annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 92

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92

Sampling
is a winning
strategy for growth.
When people try our
products, they are far
more likely to buy them.
Growing Users for
a Stronger Top Line
Growing users is a key driver of balanced growth and value
creation. Two of the ways we grow users of P&G brands are
to offer superior-performing products to consumers and to
increase consumer trial through sampling, particularly at
the point of market entry.
Increasing Consumer Trial
PAMPERS
We’re strengthening brand awareness and
trial at category entry. 70% of U.S. new
moms now receive samples of our best
Pampers products through our prenatal
and hospital programs. Our latest innovation
has our unique three Extra Absorb Channels
that help distribute wetness evenly — unlike
ordinary diapers that have one unstructured
core. It’s driving growth, with Swaddlers
and Cruisers U.S. share up well over one
point in the June 2016 quarter.
GILLETTE
Our U.S. 18th birthday sampling program
has put Gillette Fusion ProGlide FlexBall
razors in the hands of nearly 80% of young
men — over two million in 2016, up 33% over
the past two years. We’re now sampling the
FlexBall handle and ProShield cartridge — our
most advanced combination of technologies.
ProShield launched in January and is the
#1 razor in the U.S., the U.K. and Germany,
based on sales. Over 40 million men globally
are now shaving with FlexBall.
Love at
first touch Love the
swaddlers™
*based on sales of the newborn hosp ital diaper
©2016 P&G
The Procter & Gamble Company • vii