Toyota 2008 Annual Report Download - page 30

The Forest of Toyota
In 1997, Toyota established the “The
Forest of Toyota” in Toyoda City, Aichi
Prefecture, to serve as a model for other
mountain forest restoration efforts. At
the forest, communities are invited to
participate in nature experience
programs, forest management activities
and mountain forest studies.
TOYOTA Shirakawa-Go Eco-Institute
In 2005, Toyota established the
“TOYOTA Shirakawa-Go Eco-Institute”
in Shirakawa Village,
Gifu Prefecture, which
works to increase
environmental
awareness through
forest preservation
projects and nature
experience programs.
The Anti-Desertification Initiative
in China
Since 2001, Toyota has been involved
with afforestation activities in Fengning
Man Autonomous County, Hebei
Province, China, where significant
desertification has occurred. By planting
some 2,600 hectares with trees, we made
a major contribution to environmental
conservation in Fengning Man County,
which is an important source of water for
Beijing and Tianjin. By taking measures
against overgrazing, which causes
desertification, and by afforesting with
fruit trees, we are conducting the
compatibility of community life and
environmental conservation. In May 2008,
we established the Afforestation Center
in order to help foster afforestation
experts, disseminate information on
greening technology, and enhance the
localization of our afforestation activities.
Rain Forest Restoration Initiatives
Since September 2007, Toyota has been
engaged in an afforestation project in
the northern region of Luzon, the
Philippines, that calls for approximately
1,772 hectares to be planted with trees
over a three-year period. Toyota has
been implementing measures that
include establishing a forest for
harvesting fuel wood and planting such
fruit trees as mango to encourage those
living there to not log in the forest for
fuel wood, in hopes of limiting natural
forest deforestation. Sharing our
afforestation expertise and technologies,
we are achieving sustainable
afforestation so that local communities
and forest restoration can coexist.
Toyota Environmental Activities
Grant Program
Started in fiscal 2000, the Toyota
Environmental Activities Grant Program
supports projects that nurture
environment-friendly people and
technologies. Now in its eighth year, the
program has supported 140 projects in
42 countries worldwide.
Toyota implements measures on a national and international level in its
efforts to achieve a sustainable level of global environmental preservation.
Recognizing the importance of ongoing efforts deeply rooted in local
communities, we proactively contribute to society in each country and region
through our development programs for forestry, human resources and the
local community.
Toward a Sustainable Environment
In research and development, manufacturing, and nurturing society,
Toyota is committed to sustainability. We will continue to contribute to the sustainable development
of society and the Earth as we strive for “Sustainability in Three Areas”
and share a keen awareness of environmental issues with people around the world.
TOYOTA Shirakawa-
Go Eco-Institute
Toyota engages in a wide range of nurturing society activities at home and abroad as it seeks to become
a trusted global corporate citizen and to contribute to the sustainable development of a prosperous society.
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Society
Environmental Activities for a Sustainable Future
Before afforestation After afforestation
28 TOYOTA •Annual Report 2008 •
Special Feature—Sustainability in Three Areas
Elementary students participate in the nature
experience program