Toyota 2008 Annual Report Download - page 39

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37
•Annual Report 2008 • TOYOTA
»Market Conditions and
Regional Strategy
A two-pronged approach to
market revitalization
In fiscal 2008, total domestic new-
vehicle sales, including minivehicles,
declined 5.3%, to 5.32 million vehicles,
while sales excluding minivehicles
decreased 4.5%, to 3.42 million
vehicles. Overall demand has fallen
due to a decline in the number of
young people acquiring driving
licenses, a decline in the number of
elderly drivers, and a tendency for
customers to extend their new vehicle
replacement cycle, making it difficult
to stimulate demand.
To help revitalize the domestic
market, we are taking a two-pronged
approach that focuses on the
development and introduction of more
appealing market-creating products
and the creation of an environment in
which cars can be more fully enjoyed.
While developing and aggressively
launching attractive new products that
take into consideration fuel economy
and the environment, we also offer
customers the opportunity to directly
experience Toyota’s latest advances in
vehicle performance through efforts
such as the opening of Tressa
Yokohama, Toyota’s first automall in
the Kanto region.
By taking advantage of our four
domestic sales channels and our 5,000-
store service network, we will promptly
respond to structural changes in the
market and the opinions of customers
by offering attractive products that
satisfy a diverse range of needs.
Domestic Lineup Highlights
2007 May Lexus LS600h and LS600hL launch
June Premio and Allion full remodel
Voxy and Noah full remodel
July ist full remodel
August Vanguard launch
September Land Cruiser full remodel
Mark X ZiO launch
October Corolla Rumion launch
December Lexus IS F launch
2008 January Townace and Liteace full remodel
February Crown full remodel
Lexus LS600hLCorolla Rumion
Crown
Mark X ZiOLand Cruiser
Performance Messages from the Management &
•Overview •Management •Special Feature •Business Overview •Corporate Information •Financial Section •Investor Information •