Toyota 2008 Annual Report Download - page 40

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38 TOYOTA •Annual Report 2008 •
»Performance Overview
Record U.S. sales for
the 12th consecutive year
Highlights
• Development and introduction of
new market-creating products
which are fuel-efficient and
environmentally friendly
• Development and application of
numerous advanced technologies
aimed at achieving sustainable
mobility
pickup truck. Retail sales in the United
States amounted to approximately 2.58
million vehicles, a record for the 12th
consecutive year, bringing our 2007 U.S.
market share to 16.2%.
In fiscal 2008, sales of the Lexus
models in North America came to 350
thousand vehicles.
The Camry continued to post
strong sales and retained its position
as the best-selling passenger vehicle
for the sixth consecutive year. As a
result of boosted production capacity
in Japan, sales of the Prius increased by
30%, to 179 thousand vehicles. Sales
were also strong for vehicles such as
the Camry Hybrid, Lexus LS, and Yaris.
Consolidated production rose
5.2%, to 1.26 million vehicles. Including
Toyota-brand vehicles built by
unconsolidated company New United
Motor Manufacturing, Inc. (NUMMI),
and Fuji Heavy Industries’ U.S. plant
(SIA), production totaled approximately
1.66 million vehicles.
Toyota sold a record 2.95 million
vehicles on a consolidated basis
in North America in fiscal 2008,
overcoming lackluster U.S. market
demand with sales efforts that were
buoyed by the fully remodeled Tundra
North America
Strengthening local production capacity and
securing profits in the North American market
’04 ’05 ’06 ’07 ’08
0
2,000
3,000
4,000
1,000
+0.5%
2,958
FY
+5.2%
1,268
(Thousands of units)
Consolidated vehicle sales
Consolidated vehicle production
’03 ’04 ’05 ’06 ’07
0
10
20
30
16.2%
CY
(%)
Market Share in North AmericaConsolidated Vehicle Sales and
Production in North America
Corolla
Business Overview
Automotive Operations
Notes: 1. Excluding vehicles produced
by NUMMI and SIA
(unconsolidated company)
Note: 2. Fiscal years ended March 31
Note: Calendar years