Walmart 2010 Annual Report Download - page 10

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HELPING MEMBERS
Make Smart Choices
Exceeding our members’ expectations on
product quality and assortment is at the heart
of the Sam’s Club experience, whether it’s
an Advantage or Business member. When we
integrate that with excellent services, we have
a recipe for member retention and growth.
Grow sales, membership and share. Our mission is to make savings simple for members
by providing them with exciting, quality merchandise and a superior shopping experience,
all at a great value.
In fiscal 2010, we launched a number of key initiatives to grow the business. For
example, eValues strengthens relationships with Plus members by adding even more value
to the Sam’s Club membership. We are showing members how to save even more by shop-
ping additional categories in the club. We expect to see increased sales and memberships.
Our focus on measuring member insights is powering merchandising, membership
and operational initiatives. Member views and attitudes guide us in making merchan-
dise choices that are more relevant for all members, as well as meeting their high quality
expectations. We are tailoring our merchandise mix and strengthening quality to accelerate
share growth in large profitable categories.
We are even more focused on meeting the needs of both our Advantage and
Business members. Members rely on Sam’s for a variety of products including fresh
food, office products, health and wellness, and consumable products. In addition, we are
able to excite our members with great electronic, seasonal, apparel and other products.
Members continue to shop us for many reasons – from the “stock up” trip to the
weekday dinner to the special event.
Leveraging efficiency to drive returns. We are investing greater capital in remodeling
clubs to make shopping more efficient and enjoyable. We have made our clubs more
productive by reducing inventory, leveraging expenses and eliminating non-value-added
activities. Our process improvements significantly strengthened scores in associate
productivity and member satisfaction this year. In addition, our new innovations team
leverages key learnings from the Walmart U.S. business, as well as shares best practices
across the U.S. club network.