Walmart 2015 Annual Report Download - page 11

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increasing the percentage of members
who choose to become Plus members.
Putting money back in the pockets of Plus
members after they make qualifying pur-
chases at the club significantly enhances
the value of this membership. And, all
of our members are enthusiastic about
our cash back credit card. This secure,
chip-enabled 5-3-1 MasterCard® offers
the best cash-back program in the market.
We’ve also expanded our portfolio of
services to provide more convenience
and value. We’re helping small business
members take care of back office needs
by providing easy access to leading
providers of affordable health insurance
plans, payroll services, merchant pay-
ment processing and legal services.
Our goal is to curate a suite of anywhere,
anytime business member services with
exclusive savings that make the Sam’s
Club membership the most valuable
“business card” for these members, while
supporting the small business community.
We also launched a Sam’s Club Travel app
in December to give all members faster
access to outstanding travel savings.
Integrating digital and physical
access for member convenience
We’re focused on giving members the
choices they want by continuing to
integrate digital and physical retail.
Improved digital access through our
investments in SamsClub.com and our
mobile app allow members to search
for products, track Instant Savings and
purchase exciting merchandise whenever
and wherever they want. Club Pickup,
which had been aimed at our Business
members, was relaunched in fiscal 2015
so both Savings and Business members
can order online and then pick up their
merchandise at their local club at a
convenient time for them. And, the
online Easy Reorder tool allows members
to see past purchases and quickly add
them to their current cart. Members can
shop Sam’s Club in a matter of minutes –
no matter how big the order. As we grow,
we’ll also give greater access through new
clubs. In fiscal 2016, Sam’s Club will open
9 to 12 new and relocated clubs, and
remodel at least 55 clubs, while investing
in innovation at SamsClub.com.
Brands and values that delight
members in club and online
Having great merchandise builds members’
trust and loyalty. Sam’s Club members look
for household staples, as well as new, excit-
ing, on-trend merchandise – from children’s
apparel to home décor – at members-only
prices. We’re focused on infusing newness
across every merchandise category – build-
ing excitement, driving traffic, enhancing
engagement and increasing retention of
club members. Members increasingly shop
Sam’s Club for healthy options, including
organics, active wear and nutrition bars that
support their active lifestyles. In addition,
our award-winning pharmacists, free health
screening services and immunizations make
Sam’s Club an important health-care
destination for many members.
92015 Annual Report