Electronic Arts 2008 Annual Report Download - page 8

We also expect to see growth from our digital direct-to-consumer revenue streams. Battlefield Heroes, a micro-
transaction based online game and Warhammer Online will launch this fall. And our BioWare team is working
with LucasArts on another new massive multi-player online game.
Our Pogo online site is generating revenue with a host of business models. Today, Pogo has 1.6 million
subscribers and is the highest engagement game website. In FY09 we plan to expand our offering by adding
new games and more online community features.
EA’s mobile team will launch a slate of new titles for handsets including SPORE, Tetris Pop, Sims3, TRIVIAL
PURSUIT, Kung Fu Panda and many more.
These games and services will help us grow in FY09. In short, we’ve got the right strategy and the team is in
place. Now, it is time to execute — to deliver on the innovation, creativity and quality that drive great financial
results.
Beyond FY09
Games are quickly evolving from a product you buy to a place that you go. They are moving beyond a solitary
activity to a more social experience. They used to be restricted to the family room, now you can take them
wherever you go. Increasingly, games will serve as social networks where millions of consumers go to
compete, exchange information, download content, socialize with their friends, meet and engage with new
friends and competitors.
Our industry is moving beyond a large niche business to become a true global mass market. I believe that
Electronic Arts is in a unique position to lead in this evolving market.
I want to finish by thanking our employees, shareholders, retail and content partners, and, most of all, our
consumers for the confidence and support they have shown in our company.
Sincerely,
John S. Riccitiello
Chief Executive Officer
This Letter to Stockholders, the discussion under the headings “Business” and “Management’s Discussion and Analysis” in our Annual
Report on Form 10-K for the fiscal year ended March 31, 2008, and the discussion under the heading “Compensation Discussion and
Analysis in our 2008 Proxy Statement contain forward-looking statements about future events and circumstances that have not yet
occurred and are subject to change. All statements, trend analyses and other information related to industry prospects, our products and
services, and trends in our financial performance, as well as other statements including words such as “anticipate”, “believe”, “estimate”,
“expect”, “intend” (and the negative of any of these terms) and statements about the future or in the future tense are forward-looking
statements. These forward-looking statements are subject to business and economic risks and uncertainties that could cause actual events
and future results to differ materially from the expectations set forth in the forward-looking statements. Some of the factors that could
cause actual events and future results to differ materially from our expectations include, but are not limited to, those described under the
heading “Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended March 31, 2008. These forward-looking statements
are made as of June 17, 2008. We undertake no obligation to update these forward-looking statements.
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