Electronic Arts 2008 Annual Report Download - page 89

Mr. Pleasants was named President, Global Publishing and Chief Operating Officer in March 2008. Prior to
joining EA, Mr. Pleasants was an investor in, and served as an advisor to, various privately-held companies.
From September 2005 until June 2007, Mr. Pleasants served as President and Chief Executive Officer of
Revolution Health Group, a comprehensive consumer-directed healthcare company. From November 1996 until
September 2005, Mr. Pleasants held various senior positions at IAC/InterActiveCorp, including, most recently,
President and Chief Executive Officer of Ticketmaster (a division of IAC). Mr. Pleasants holds a B.A. in
political science from Yale University and an M.B.A. from Harvard Business School.
Ms. Smith was named President, The Sims in June 2007. From September 2005 until June 2007, Ms. Smith
was Executive Vice President, General Manager, The Sims Franchise. From March 1998 until September
2005, she served as Executive Vice President and General Manager, North American Publishing. From October
1996 to March 1998, Ms. Smith served as Executive Vice President, North American Sales. She previously
held the position of Senior Vice President of North American Sales and Distribution from July 1993 to
October 1996 and as Vice President of Sales from 1988 to 1993. Ms. Smith has also served as Western
Regional Sales Manager and National Sales Manager since she joined Electronic Arts in 1984. Ms. Smith
holds a B.S. degree in management and organizational behavior from the University of San Francisco.
Ms. Vrabeck was named President, EA Casual Entertainment in May 2007. Prior to joining Electronic Arts,
from August 1999 until April 2006, Ms. Vrabeck held various positions at Activision, Inc., an interactive
entertainment company, including President of Activision Publishing, Executive Vice President, Global
Publishing and Brand Management, and Executive Vice President, Global Brand Management. Following her
departure from Activision, Ms. Vrabeck served as a consultant with various companies, including EA. Prior to
joining Activision, Ms. Vrabeck was Senior Vice President/General Manager with ConAgra Foods, Inc., and
also served in various marketing and sales roles for the Pillsbury Company and held positions at Quaker Oats
Company and Eli Lilly & Company. Ms. Vrabeck serves on the Board of Trustees at DePauw University.
Ms. Vrabeck received a B.A. degree from DePauw University and an M.B.A. degree from Indiana University.
Dr. Florin has served as Executive Vice President, Publishing — Americas and Europe since August 2007.
From June 2007 until August 2007, Dr. Florin served as Executive Vice President, Global Publishing. From
September 2005 until June 2007, Dr. Florin served as Executive Vice President, International Publishing, and
from April 2003 until September 2005, he served as Senior Vice President and Managing Director, European
Publishing. From 2001 until September 2005, he served as Vice President, Managing Director for European
countries. From the time he joined EA in 1996 until 2001, Dr. Florin was the Managing Director for German
speaking countries. Prior to joining EA, Dr. Florin held various positions at BMG, the global music division of
Bertelsmann AG, and worked as a consultant with McKinsey. Dr. Florin holds Masters and Ph.D. degrees in
Economics from the University of Augsburg, Germany.
Mr. Linzner has served as Executive Vice President, Business and Legal Affairs since March 2005. From
April 2004 to March 2005, he served as Senior Vice President, Business and Legal Affairs. From October
2002 to April 2004, Mr. Linzner held the position of Senior Vice President of Worldwide Business Affairs and
from July 1999 to October 2002, he held the position of Vice President of Worldwide Business Affairs. Prior
to joining Electronic Arts in July 1999, Mr. Linzner served as outside litigation counsel to Electronic Arts and
several other companies in the video game industry. Mr. Linzner earned his J.D. from Boalt Hall at the
University of California, Berkeley, after graduating from Brandeis University. He is a member of the Bar of
the State of California and is admitted to practice in the United States Supreme Court, the Ninth Circuit Court
of Appeals and several United States District Courts.
Ms. Toledano has served as Executive Vice President, Human Resources since April 2007. From February
2006 to April 2007, Ms. Toledano held the position of Senior Vice President, Human Resources. Prior to
joining Electronic Arts, Ms. Toledano worked at Siebel Systems, Inc. from July 2002 to February 2006 where
she held a number of positions, including Senior Vice President of Human Resources. From September 2000
to June 2002, she served as Senior Director of Human Resources for Microsoft Corporation, and from
September 1998 until September 2000, she served as Director of Human Resources and Recruiting for
Microsoft. Ms. Toledano earned both her undergraduate degree in Humanities and her graduate degree in
Education from Stanford University.
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