Ford 2013 Annual Report Download - page 28
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26 Ford Motor Company | 2013 Annual Report
Management’s Discussion and Analysis of Financial Condition and Results of Operations (Continued)
2012 Compared with 2011
Total Automotive. The charts below detail key metrics and the change in 2012 pre-tax results compared with 2011 by
causal factor. Automotive operating margin is defined as Automotive pre-tax results, excluding special items and Other
Automotive, divided by Automotive revenue.
As shown above, all four key metrics were about equal for 2012 compared with 2011, with pre-tax profit primarily
reflecting higher net pricing and lower compensation costs (primarily the non-repeat of 2011 UAW ratification bonuses),
offset by higher costs, mainly structural, and unfavorable volume and mix.