GE 2006 Annual Report Download - page 18
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digital connections
We’re using digital technology
to improve everything from
entertainment to healthcare to
consumer fi nance.
In 2006 we generated $4 billion in revenues
associated with digital connections. Our
entertainment business is the most visible
example of the impact of digitization
enabling the distribution of content across
multiple media to capture new users and
new revenue streams. NBCU’s iVillage,
one of the nation’s most successful online
destinations for women, is an exciting
new digital property that is helping us drive
growth. By 2009, we project our application
of digital technologies will reach $8 billion
through entertainment, diagnostics, banking
and the digitization of health records.
By 2011 there are
projected to be
500 million mobile
video subscribers
worldwide
16 ge 2006 annual report