GE 2006 Annual Report Download - page 31

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Growth through globalization is vital for Energy but more com-
plex than just selling to new regions. It’s about creating a lasting
presence from which to build long-term relationships. Energy does
this by deploying a “company-to-country” approach —localizing
application solutions to meet each region’s unique needs, invest
ing in businesses aligned with regional demographic trends and
We expand globally by committing to each country where we
do business what we call “company to country.
3
Globalization
ge 2006 annual report 29
committing to the communities around the world where we
work and live. Pictured here, Saudi Arabia is just one example
of how globalization drives growth yielding $2 billion in orders
and commitments for power projects in the past six months.