McDonalds 2012 Annual Report Download - page 5

New Restaurant | Korea
When I proudly took on the role of CEO, I became even more
motivated by the fact that within our success lies even greater
opportunity. There is much more potential we can capture and
we have a clear, straightforward vision for growth. We must
continue driving enduring, profitable growth. We must strengthen
consumers’ trust in our brand. And, we must always champion
talent and leadership development.
I have no doubt we will serve more customers more often … that
our customers will be more loyal … and that our restaurants will
be more profitable. We’ve continued to invest in our operating
platforms, our restaurants, our global food pipeline, our people
and the customer experience. Moving forward, our challenge is
two-fold: 1) be even more nimble in synthesizing the lessons
we learn, sharing insights across borders and scaling proven
solutions, and 2) increase our appeal by anticipating, innovating
and seizing opportunities through the Plan to Win and our three
global growth priorities.
Growing our business is about appealing to and serving more
customers. It’s also about leveraging our incredible iconic brand
to build consumers’ trust in us and drive long-term sustainable
growth. We need to make sure our customers feel good about
eating at McDonald’s and want to visit us again and again …
that they feel good about the way we treat our people … and
that they feel good about the deep connections we make in the
communities where we operate.
It’s clear that outstanding people are the reason for the success of
a dynamic global business like ours. We are a leading developer of
today’s workforce and tomorrow’s leaders, whether franchisees,
leading citizens who started as crew, or those who aspire to grow
with and through McDonald’s. In this increasingly demanding
marketplace, our collective charge is to do everything we can to
strengthen our people and help them achieve their best.
On behalf of the entire McDonald’s System, please accept
our sincere gratitude for your investment and confidence in
our direction.
The late Fred Turner – our first grill man and the visionary who
helped Ray transform his dream into reality – once said, “Satisfied
customers will assure a vigorous and growing McDonald’s
System.” I’m energized by our opportunity to continue being a
bright spot in our customers’ day and confident in our ability
to grow our business as we become even more relevant and
more trusted all over the world.
Sincerely,
Don Thompson
President and CEO
$4.58
$5.27
$5.36
’10
’11
’12
Earnings Per Share
$2.4
’10
$2.6
’11
$2.9
’12
Dividends Paid (in billions)
31.0%
31.6%
31.2%
’10
’11
’12
Combined Operating Margin
McDonald’s Corporation 2012 Annual Report | 3