McDonalds 2012 Annual Report Download - page 6

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Egg McMuffin & Hash Browns | USA
Andy McKenna, Chairman
4 | McDonald’s Corporation 2012 Annual Report
Dear Fellow Shareholders:
McDonald’s Corporation continued moving forward in 2012
despite a challenging environment, as we remained committed
to meeting the ever-evolving needs of our customers around
the world.
Guided by the Plan to Win, the McDonald’s System of
franchisees, suppliers and employees continued working
to make our brand more modern and in step with consumers
everywhere. Your Board of Directors is pleased with the
company’s continued focus on driving customer relevance
and enhancing all aspects of the McDonald’s experience.
We continue to manage our business for the long-term, while
staying committed to driving near-term growth. Our focus
remains on leveraging the hard-earned competitive advantages
that differentiate Brand McDonald’s in the marketplace and
building a stronger, more profitable company.
McDonald’s strong, consistent leadership positions the
company well to continue achieving these goals. We recognize
Fred Turner, one of McDonald’s pioneers, who passed away
recently and left a legacy of excellence for all to follow, and
recently retired CEO Jim Skinner for his remarkable tenure
–
and now President and CEO Don Thompson and his global
leadership team. Don is a tremendous leader with a deep
knowledge and passion for our brand, and his team is skilled,
seasoned and committed to raising the bar on all those things
that drive our success
–
from our food and service to our
convenience and value.
We believe that McDonald’s will continue to skillfully navigate
through the current business environment to drive growth
and deliver shareholder value. We remain confident in the
company’s overall strategies, its strong leadership and the
many talented employees around the world who deliver for
our millions of guests every day.
McDonald’s Board of diverse and experienced business
leaders remains committed to overseeing the company’s
direction and advancing strong corporate governance.
We eagerly embrace our responsibilities to help ensure the
strength of this great brand moving forward.
On behalf of the entire Board of Directors, it is an honor
and privilege to serve you, our shareholders.
Very truly yours,
Andy McKenna
Chairman
Guided by the Plan to Win,
the McDonald’s System
of franchisees, suppliers
and employees continued
working to make our brand
more modern and in step
with consumers everywhere.