Microsoft 2012 Annual Report Download - page 8

Note About Forward-Looking Statements
Certain statements in this report, other than purely historical information, including estimates, projections, statements
relating to our business plans, objectives, and expected operating results, and the assumptions upon which those
statements are based, are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act
of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-
looking statements may appear throughout this report, including without limitation, the following sections: “Business,”
“Management’s Discussion and Analysis,” and “Risk Factors.” These forward-looking statements generally are identified
by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,”
“should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions. Forward-looking statements
are based on current expectations and assumptions that are subject to risks and uncertainties which may cause actual
results to differ materially from the forward-looking statements. A detailed discussion of risks and uncertainties that could
cause actual results and events to differ materially from such forward-looking statements is included in the section titled
“Risk Factors” in our fiscal year 2012 Form 10-K. We undertake no obligation to update or revise publicly any forward-
looking statements, whether because of new information, future events, or otherwise.
BUSINESS DESCRIPTION
GENERAL
Microsoft was founded in 1975. Our mission is to enable people and businesses throughout the world to realize their full
potential by creating technology that transforms the way people work, play, and communicate. We develop and market
software, services, and hardware that deliver new opportunities, greater convenience, and enhanced value to people’s
lives. We do business worldwide and have offices in more than 100 countries.
We generate revenue by developing, licensing, and supporting a wide range of software products and services, by
designing and selling hardware, and by delivering relevant online advertising to a global customer audience. In addition to
selling individual products and services, we offer suites of products and services.
Our products include operating systems for personal computers (“PCs”), servers, phones, and other intelligent devices;
server applications for distributed computing environments; productivity applications; business solution applications;
desktop and server management tools; software development tools; video games; and online advertising. We also design
and sell hardware including the Xbox 360 gaming and entertainment console, Kinect for Xbox 360, Xbox 360 accessories,
and Microsoft PC hardware products.
We provide consulting and product and solution support services, and we train and certify computer system integrators
and developers. We also offer cloud-based solutions that provide customers with software, services and content over the
Internet by way of shared computing resources located in centralized data centers. Cloud revenue is earned primarily
from usage fees and advertising.
Examples of cloud-based computing services we offer include:
• Microsoft Office 365, an online suite that enables people to work from virtually anywhere at any time with
simple, familiar collaboration and communication solutions, including Microsoft Office, Exchange, SharePoint,
and Lync;
• Xbox LIVE service, which enables online gaming, social networking, and access to a wide range of video,
gaming, and entertainment content;
• Microsoft Dynamics CRM Online customer relationship management services for sales, service, and marketing
professionals provided through a familiar Microsoft Outlook interface;