Safeway 1998 Annual Report Download - page 13

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By reinvesting savings from our cost-reduction
efforts into the business, we continued to drive
top-line growth in 1998. Identical-store sales
increased for the sixth straight year, despite
the persistence of very low food price inflation in
many of our operating areas. With the recently
completed
acquisition of Dominick’s and pending
acquisition of Carr-Gottstein, we anticipate
significant opportunities to enhance
Safeway’s long-term sales growth.
Increasing Sales
With the Dominick’s
acquisition, completed
in just six weeks, we
increased our store
count and entered a
new geographic market.
The exchange of
best practices among
Vons, Dominick’s and core
Safeway divisions has
resulted in significant
improvements in all
operations.
Six more divisions
introduced the Safeway
Club Card in 1998.
All divisions now have
a card program to
attract and reward
loyal customers.
We added another
139 new items to our
Safeway SELECT
line of premium quality
products, bringing
the total count to
almost 900 items.