Safeway 2002 Annual Report Download - page 11

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SAFEWAY INC. 2002 ANNUAL REPORT 9
During the past several years,
service has become an inte-
gral part of our corporate
culture and a key perform-
ance measure. We work hard
to provide the highest level
of customer service every
day in every department in
every store.
Service is a clear
point of difference
and a competitive
advantage for us.
We believe
we have the best
in-stock condition
in the supermarket
industry.
Training is a top priority at
Safeway. Aided by state-of-
the-art instructional and
communications systems,
along with ongoing perform-
ance appraisals, we believe
we have some of the most
knowledgeable, proficient
employees in our industry.
Delivering superior service
is a team effort at Safeway,
with store employees as well
as their backstage co-workers
striving to surprise and
delight our customers with
a pleasant, efficient shop-
ping experience they cannot
find elsewhere.
We want shoppers
to count on
Safeway for fast,
friendly and
reliable service.
By continuously monitoring
sales, transactions and traf-
fic patterns in our stores,
we adapt work schedules
to our customers’ shopping
needs. Proper scheduling
and well-trained employees
are the keys to prompt,
efficient checkout service.