Safeway 2002 Annual Report Download - page 13

Download and view the complete annual report

Please find page 13 of the 2002 Safeway annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 56

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56

SAFEWAY INC. 2002 ANNUAL REPORT 11
We closely monitor
our pricing, and our
price image, to ensure
we are competitive.
A “culture of thrift” perme-
ates Safeway. Employees at
every level of the company
continuously search for ways
to simplify work methods,
reduce expenses and increase
productivity. Most of these
improvements take place
behind the scenes.
Reinvesting cost savings
into the business results in
improved store standards,
enhanced customer service
and competitive pricing – all
of which drive sales. This
“productivity loop” enables
us to provide excellent value
for our customers.
Our prices on many
club card specials are
lower than prices at
discount outlets
and club stores.
By centralizing our buying
functions and establishing
a regional merchandising
network, we believe we can
significantly reduce our cost
of goods sold while continu-
ing to meet each of our
operating areas’ unique
marketing needs.
Shoppers can find
exceptional values
with award-winning
Safeway brands.
As consumers continue to
trim household expendi-
tures, we have selectively
reduced prices throughout
our stores on many of the
items shoppers buy most
often. Value-conscious cus-
tomers also benefit from our
private-label program.