Safeway 2002 Annual Report Download - page 9

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SAFEWAY INC. 2002 ANNUAL REPORT 7
We’re convinced
our fresh breads,
cakes and pastries
are the finest in
the industry.
Café Paris White Chocolate
Raspberry is one of a dozen
flavors available in our
Safeway SELECT Great
Escapes line of super-premi-
um ice cream. Each flavor
brings to mind the tastes and
traditions of exotic getaways
around the world.
Quality also extends
to our facilities and
our employees.
We believe we have
the best of both.
We have field
inspectors in major
growing areas to
ensure that our
produce is picked
at its peak.
Look to Safeway
for best-in-class
produce, meat,
deli products and
baked goods.
Since fresh foods typically
account for over 40% of all
supermarket purchases, it’s
imperative our perishables
be of consistently superior
quality. To achieve that
goal, we are enhancing our
product specifications and
quality control standards.
At Safeway and its affiliated
companies, top-quality pro-
duce is artfully presented
in abundant displays. Unique
merchandising methods
impart a farm-fresh ambience
and create a special shop-
ping experience.