Safeway 2002 Annual Report Download - page 8

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QUALITY
6SAFEWAY INC. 2002 ANNUAL REPORT
QUALITY
One of the most
effective ways we can
differentiate our stores from
our competitors’ is by consistently
delivering best-in-class quality in our per-
ishable foods departments. We are committed to
superior quality and strive to be known as the
destination for tender meat and superb seafood;
garden-fresh produce and flowers; tempting
bakery, deli and dairy products; and wholesome
natural foods. During the past several months
we have been working with our suppliers
to significantly
enhance quality-
control standards for
our fresh foods. We want our perish-
ables to be noticeably better than the offerings of
other conventional supermarkets and clearly
superior to those found at mass merchants,
membership clubs and other non-traditional
food retailers. Our ultimate goal is to achieve
and consistently maintain levels of freshness,
appearance, taste and presentation equal to
those at the finest specialty shops.