Safeway 2002 Annual Report Download - page 12

Download and view the complete annual report

Please find page 12 of the 2002 Safeway annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 56

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56

VALUE
10 SAFEWAY INC. 2002 ANNUAL REPORT
VALUE
Superior quality,
selection and serv-
ice – all at competitive prices
in attractive, conveniently located facilities.
These are the key components of the value
equation for Safeway shoppers. With the
pricing component receiving greater emphasis
in the current economic environment, we have
taken several steps to help recession-weary
consumers stretch their budgets. For example,
we have adjusted
everyday pricing on some key
high-volume items and have
enhanced our club card specials.
Shoppers can also find exceptional values with
an extensive line of award-winning Safeway
brands. Our private-label products are designed
to be of equal or superior quality to comparable
nationally-advertised brands but are typically
priced much lower.