Safeway 2004 Annual Report Download - page 11
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Please find page 11 of the 2004 Safeway annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.SAFEWAY INC. 2004 ANNUAL REPORT 9
food shopping experience.
Nowhere is the transformation and revitalization of Safeway more apparent than in our spectacular
new Lifestyle stores. These stores highlight our passion for superb fresh foods and innovative, consumer-
focused initiatives such as restaurant-quality meal solutions and organic produce. We have designed and
merchandised our Lifestyle stores to reflect the way today’s consumers shop. Our ultimate objective with
this exciting new format is to make Safeway a complete food store, a one-of-kind store that offers shoppers
an unparalleled array of uniquely responsive solutions and experiences, now and in the future.