Safeway 2004 Annual Report Download - page 8

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Please find page 8 of the 2004 Safeway annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Today’s consumers expect
Consumers today are busier and more diverse than ever before. They’re also more selective and have
an unprecedented range of options when choosing where they shop for food. Increasing time constraints
and shifting demographic trends – such as greater ethnicity, changing household composition and growing
affluence – have accelerated the profusion of new retail formats, each trying to satisfy today’s consumers’
varied needs and desires.