Safeway 2004 Annual Report Download - page 9

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SAFEWAY INC. 2004 ANNUAL REPORT 7
When seeking a food store, consumers look for one that recognizes they live and eat differently today.
More shoppers are demanding meal solutions customized to their lifestyles. At the same time, shopping
for food has become a continuous series of trade-offs. Despite relentless time pressure, consumers are
increasingly willing to swap convenience for more interesting, relevant shopping experiences – experiences
that feed both needs and passions.
more from a food store.