Safeway 2004 Annual Report Download - page 15

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Please find page 15 of the 2004 Safeway annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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New Lifestyle Stores
Our new Lifestyle concept stores have been dramatically redesigned to showcase our commitment to
quality, particularly in the perishable departments. Earth-toned décor, subdued lighting, custom flooring,
unique display fixtures and other special features impart a warm ambiance that we believe significantly
enhances the shopping experience. As of year-end 2004, we had built 34 new stores of this design and
remodeled 108 existing stores to the same standards. Sales at these stores have been strong, reflecting
positive customer response to the new format.
SAFEWAY INC. 2004 ANNUAL REPORT 13