Safeway 2004 Annual Report Download - page 12

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Please find page 12 of the 2004 Safeway annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Key Marketing Initiatives
Rancher’s Reserve Beef
Safeway’s exclusive line of Rancher’s Reserve beef is naturally aged to ensure exceptional taste and tender-
ness. Our beef experts carefully select and trim every cut of Rancher’s Reserve by hand. The result is beef
that’s guaranteed to please or we offer another cut and a full refund. We cut our
customers’ meat purchases any way they like them and gladly offer cooking tips and
recommendations. We even season or marinade their purchases at no extra charge.
10 SAFEWAY INC. 2004 ANNUAL REPORT