Safeway 2011 Annual Report Download - page 10

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Please find page 10 of the 2011 Safeway annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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WE ARE CREATING VALUE THROUGHOUT EVERY ASPECT
OF OUR ORGANIZATION—AND VALUE BUILDS LOYALTY.
For over a decade, we have offered great promotions through our Club Card.
Our just for U digital loyalty platform is an example of how we are improving value
for our customers by giving them a convenient “pre-shop” tool to save money on
groceries. Customers who sign up receive personalized prices and digital coupons—
all downloadable directly to their Club Cards. We added features this year and
developed a mobile app so customers can access their just for U account at
their convenience.
We strive to bring a world of great-tasting choices offered at compelling value—
every day. To help achieve our goals, we launched a new value line, Pantry
Essentials, which includes more than 100 basic items that are priced right every day.
Our focus on what our customers need means we also tailor our product offerings
to different markets. We want to offer our customers the items they want—along
with great value.
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